VPRO Tegenlicht meet-up Rotterdam: Uit de Kleren

The clothing industry has several terrible aspects. We are looking for pioneers who want to change this. There are many small initiatives at the moment that are fantastic, but we are not looking for these types of stories at the moment. We look more in the influencer corner for people with the mission to change the industry.

The problem of the new generation is that they are becoming addicted to buying clothes. This is partly due to apps such as TikTok. Buying less clothes is the solution, but this is not a nice message to receive. As a result, we will focus more on not cutting back, but doing better.

Legislation is coming that clothing companies will remain responsible for clothing. You will soon have to hand in your clothes instead of throwing them away. Many clothes are only worn a few times due to the TikTok trends. It is not yet known how this will be enforced.