World's biggest Pull&Bear flagship store is now open on Lijnbaan

Pull&Bear is the youth fashion brand of the Inditex Group, which also includes Bershka, Massimo Dutti and ZARA. After ZARA recently opened a new giant shop in Rotterdam, Pull&Bear has opened the world's largest flagship store at Lijnbaan 132. The reopening marks the introduction of the revamped shop concept, which reflects the brand's young, relaxed and dynamic atmosphere.

The new concept emphasises innovation, functionality and versatility, visible in the layout and digital communication with multiple screens and polycarbonate light bars. Pull&Bear maintains the self-checkout system and is also introducing an automated system for collecting and returning online orders, operational 24 hours a day.

The impressive 1715.75 sq m retail space offers a wide field of vision thanks to sophisticated decorative finishes and an innovative clothing organisation method. The interior combines white textures, metallic finishes and luminous elements, while customised furniture preserves architectural details. An escalator connects the shop's two floors, giving the flagship store a contemporary feel.

Tik Tok Space

On each floor, two particularly cool fitting rooms are set up as content spaces, with optimal lighting and mirror arrangements, ideal for shooting video footage for platforms such as TikTok.