TÄRA

Go ahead and add TÄRA to your list of ones-to-watch for 2027. Because with her unique sound, which she herself calls Arab'n'B, she builds a special bridge between Arab tradition and contemporary R&B. With Italy in her heart and Palestine in her blood, TÄRA grew up in a world between two cultures. In her music, she found a way to give herself a place as an outsider and to be an example for a whole new generation. To put an underrepresented group in the spotlight and to speak about matters that were never allowed to be spoken about. With a clear goal in mind: to connect people. Because at the end of the day, we all live sotto la stessa mezzaluna. On her debut EP Zefiro (2026), she blows you from the West to her roots. In six tracks, she vividly showcases the beauty of the land and culture in the Levant. She has transformed the feeling of her 'dual identity' into a creative force. The result is that her music brings together Italian, Arabic, and English in an infectious sonic narrative. And live, in a meticulously crafted show, she does so with swirling energy, inexhaustible enthusiasm, and an ironclad presence.