Ashley McBryde, Jelly Roll and Dasha to perform at C2C: Country to Country

Ashley McBryde and Jelly Roll are the headliners at C2C: Country to Country on Friday 5 and Saturday 6 March 2027 on the RTM Stage. Other acts include Cooper Alan, Dasha, Carter Faith, Emily Ann Roberts, Blake Whiten and Kashus Culpepper. Tickets for C2C 2027 go on sale on Friday 2 October at 10.00 am via this link.

Ashley McBryde, originally from Arkansas, combines sharp, personal songwriting with a blend of timeless country and hard-hitting rock ’n’ roll. Her new album, *Wild*, centres on her own life story, with songs about her childhood in the Ozarks, personal struggles and her journey to sobriety, amongst other things. Her previous album, *Never Will*, was nominated for Country Album of the Year at the Grammys, the CMA Awards and the ACM Awards during the same awards season. 

Jelly Roll is also one of the big names in American country music. The three-time Grammy winner from Nashville reached number one on the Billboard 200 with *Beautifully Broken* and scored several number one hits with the album. The album earned him his first three Grammy Awards in 2026. With his music, Jelly Roll moves between country, rock and other genres, and in recent years he has established himself as an internationally successful live performer.

C2C brings together not only the music, but also the atmosphere and culture surrounding country music in Rotterdam. Since last year, line dancing has featured prominently in the programme, with visitors able to take to the dance floor themselves. Scattered across the festival site, there is also a wide range of food trucks and various fashion and lifestyle stalls. Visitors can shop for items such as hats and boots or browse through a fine selection of vinyl records. They can also take a seat in the barbershop run by Rotterdam-based Schorem or get a lasting memento of the festival at the Stay Classy tattoo parlour.

C2C

C2C: Country to Country originated in the United Kingdom and was set up as a travelling country music festival, with artists performing in various European cities over several festival weekends. This format will also form the basis of the programme in 2027. As well as Rotterdam, C2C will take place in Berlin on 7 and 8 March. A weekend later, the festival will move on to London, Manchester and Glasgow. 

By joining forces as European host cities, C2C makes it possible to bring major American country artists to Europe whilst also providing a platform for new and up-and-coming talent. In this way, a single international line-up tours various cities, allowing country fans across Europe to discover both established names and the new generation of artists.