SUSAN BIJL celebrates 25th anniversary with book and exhibition

SUSAN BIJL's The New Shopping Bag, the eye-catching two-colour bag with the diagonal flash, has been an icon in the state scene for 25 years. What began as a clever alternative to disposable plastic bags has become an international phenomenon. The book Inside The New Shopping Bag tells the story of the brand. After the book launch on 29 May at Nieuwe Instituut, the exhibition All The Parts for Susan Bijl by Scheltens & Abbenes will be on show there until 20 June.

Inside The New Shopping Bag tells the story of the SUSAN BIJL brand through the stories of users such as Loes Luca, Kim Gordon and Bertjan Pot, among others. There is also a comprehensive overview of all the collections and colour combinations the brand has ever created The colourful book shows how people worldwide cherish and care for the bag. The book was designed by 75B and published by nai010.

All The Parts for SUSAN BIJL by Scheltens & Abbenes

SUSAN BIJL has asked photographers Scheltens & Abbenes to expose the carefully thought-out design of her products - by taking them apart. The duo experiments with translating spatial objects into the flat plane. The photo series offers a rare insight into the complexity behind minimalist design. Where nothing is left to chance, and where every detail serves a purpose. It shows that every aspect of a product, down to the last thread, is the result of careful craftsmanship.