Maats Cycling Culture on High Street now open

After Amsterdam (2018) and Utrecht (2022), Maats Cycling Culture has opened a third branch on the Hoogstraat. Maats specialises in premium cycling clothing and accessories from leading brands such as Pas Normal Studios, MAAP, Rapha, Café du Cycliste and Canvas. Besides the physical shops, there is the webshop and active Maats Member community.

The shop is therefore not only a point of sale, but also a meeting place for cyclists from the region. There are regular events in which cyclists are welcome to participate. An up-to-date overview of upcoming events can be found on the page.

The choice to set up shop in Rotterdam did not come out of the blue, according to co-owner Joost Hiemstra: ''The city has a lively cycling culture, with highlights being events such as last year's Tour de France Femmes and the annual cycling six-day event in Ahoy.''