AAAFRESH123 launches fashion label Maison Maniac

The Rotterdam-based art collective AAAFRESH123 works from a shared energy, vision and style. Their movement, Maniacism, emerged as a reaction to the visual overload of our time. The style is intense, layered and free. They now translate this visual language into a fashion label: Maison Maniac. The launch is during HemelvAAArt on 29 May at the Family Church.

AAAFRESH123 launches its clothing label Maison Maniac with two powerful lines: Maison Libre and Maison Élite.

Maison Maniac forms the beating heart of the label. Here, original works by AAAFRESH123 are brought to life on garments with character. Every quarter, a capsule collection with four new designs is released, built around a selection of unique artworks.

Maison Libre is the free line within the label. Like a snapshot of a painting, detached from the whole. These designs appear as temporary editions, every quarter. With no fixed edition, but always limited in time.

Maison Élite is the most exclusive line. Each piece is a numbered collector's item, straight from the artists' studio. This line is aimed at collectors and lovers of meaningful fashion.

More than clothes

With Maison Maniac, AAAFRESH123 aims to do more than make fashion: the collective invites the wearer to become part of an artistic movement. Each design is an extension of the canvas.