Boekpresentatie Inside The New Shopping Bag – SUSAN BIJL

With founders Susan Bijl and Vincent van Duin, an introduction to the book by Laurence Ostyn (nai010 publishers), and the opening of the exhibition in Gallery 1 with work by photographers Scheltens & Abbenes.

Book Inside The New Shopping Bag – SUSAN BIJL

SUSAN BIJL's The New Shopping Bag , the striking two-tone bag with the diagonal flash, has been an icon in the national image for 25 years. What started as a smart alternative to disposable plastic bags has grown into an international phenomenon. Inside The New Shopping Bag tells the story of the SUSAN BIJL brand through the stories of its users. The colorful book shows how people around the world cherish and care for the bag. The book was designed by 75B and published by nai010.

Exhibition All The Parts for SUSAN BIJL by Scheltens & Abbenes

SUSAN BIJL asked photographers Scheltens & Abbenes to expose the carefully considered design of her products - by taking them apart. The duo experiments with the translation of spatial objects to the flat surface. The photo series offers a rare insight into the complexity behind minimalist design. Where nothing is left to chance, and where every detail serves a purpose. It shows that every aspect of a product, down to the last thread, is the result of careful craftsmanship.