BIG TALK met Jouri Schoemaker

Entrepreneurship: a rollercoaster experience

Jouri Schoemaker, the founder of online impact supermarket Pieter Pot, shares his experiences in entrepreneurship during this edition of BIG TALK. He describes entrepreneurship as a rollercoaster, with both highs and lows. Jouri discusses how to remain agile as an entrepreneur and deal with setbacks in a smart, sustainable way. He shares his insights on resilience and transparency, topics for which he receives much acclaim on stages throughout the country.

Pieter Pot: sustainable and easy

Jouri Schoemaker is not only an entrepreneur, but also an idea generator, speaker, and connector. Together with Pieter Pot, he won the Changemaker Impact Award 2021. His career is built on the principle that sustainable and convenient grocery shopping go hand in hand. It is his mission to convince society of this and, in doing so, change the current system. Since 2019, Jouri and his team have been working on realizing this ambition, which presents a major challenge.